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Photo courtesy of Edge of the Word.

Originally published: 2014-01-30 16:07:08
Last modified: 2014-01-30 16:07:53

Business Spotlight: Edge of the World

Caroline Harris / (

With the Winter Olympics just around the corner, interest in winter sports has reached its quadrennial fever pitch. Edge of the World in Banner Elk, a downtown fixture for the last 33 years, is here to feed that fever by fully outfitting the aspiring snowboarder no matter their level.

EOW is open year-round and has everything you could need for a day on the mountain, from boards and equipment to beanies in about 200 different colors, just in case.

The store is a family owned and operated business. Although there are three locations spanning the continent, each location is operated by a member of the Barrow family.

Owner Johnson has worked at EOW since he was in college and took over the shop in 2007.

“We are a core snowboard shop, so no skis, but we sell everything winter accessory-wise, which is usable for both sports, which includes outwear, jackets and pants. We also have snowboard rentals and demos. It’s the same boards that we’re selling and you can try it before you buy it,” Johnson said.

An ASU alum, ‘01, Johnson spent time at EOW long before becoming the owner of the place.

“All throughout college, all my friends worked here and I was always hanging out here. I immediately fell in love with this place, even before I moved here I was visiting and going snowboarding. It just has a cool vibe here. After college I started working here. Later, I came back to the shop and took over in 2007,” Johnson said.

With nearly every brick-and-mortar shop competing with the Internet these days, Johnson credits knowledgeable staff offering good customer service with the store’s ability to keep pace.

To read the complete story, please pick up a copy of your hometown newspaper, The Avery Journal-Times, available at almost 100 locations in Newland, Banner Elk, Crossnore, Spruce Pine and Roan Mountain, Tenn. To subscribe to The Avery Journal-Times, please call (828) 733-0401 or click to