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After last year’s success, the festival has grown exponentially and among the many offerings guests may expect double-gold prize winning gins, wines from venerable and exotic grapes and beer brewed from untainted spring water from just over the mountaintop.
“We are so pleased with SugarBrew,” said Kim Jochl, marketing director for Sugar Mountain Resort. “For years we wanted to add another festival, something fun to fill the void in summer and finally with the growth of the craft beer industry, wineries and distillers, the idea of a tasting festival that provides activities for the whole family took flight.
“With the assistance of the Village of Sugar Mountain’s Tourism Development Authority, we have put together an incentive package that assists our vendors with lodging enabling us to grow the festival and fill area beds and restaurants directly.
“This is a community project in many ways,” Jochl continued. “Without doubt the festival has an economic impact on the High Country economy and most importantly, our local children and those from the piedmonts of North Carolina and Tennessee who join us in winter for race-training and competitions benefit from the festival’s contribution of a portion of the proceeds to Sugar Mountain’s Ski and Snowboard Foundation.
To read the complete story, please pick up a copy of your hometown newspaper, The Avery Journal-Times, available at almost 100 locations in Newland, Banner Elk, Crossnore, Spruce Pine and Roan Mountain, Tenn. To subscribe to The Avery Journal-Times, please call (828) 733-0401 or click to https://ssl.jonesmedia.biz/circ/index.php?db=avery.